EFFECTUAL CONCEPTS.

The editor of Sports Driver magazine asked for ideas (as editorial illustrations) depicting the collaboration between McLaren's engineer and designer. Some of the material the editor provided was photocopied and composed in such a way to fit an idea we came up with. With a brush stroke we linked these two men in their own thoughts. 
TVN came up with a some concepts to illustrate (explain) how our lives can be shaped by our perception of things. Far-fetched ideas often come by means other than the 5 natural senses. This is called 'extrasensory perception.' It comes from the faculty of the imagination and stimulates our ability to reason, discern and perceive what's our unique point of view. TVN.
21 images of women who shaped many generations by their character and behaviour were captured by TVN in a 3 minute video as a prelude to the book, 'Many Daughters'. Our response to ideas is often the result of critical thought which actually forms ideas, visions and ultimately our behaviour. ​​​​​​​
An industrial designer entered into a collaboration with Greg Taylor and TVN to explore the concept of a steel fabricated home for the Australian bush. Here's what his first thoughts looked like and became the 1st generation of 'the Bushome.' (Effective Concepts Pty Ltd.) He saw it, we draw it. 

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VISUALISE
GAIN CONTROL OF YOUR IMAGINATION AND PROFICIENTLY DEVELOP YOUR IDEAS.
Turn your thoughts and intentions into a visual explanation of what you are hoping to achieve.
TVN. THE ART OF START.
THE MOST EFFECTIVE COURSE FOR AN IDEA BEGINS BY DRAWING IT.
TVN is a creative procedure that understands the language of the imagination. Whatever it has to say, we'll draw it.
IDEAS ARE ELUSIVE.
OWN THEM, MAKE THEM YOURS BEFORE SOMEONE ELSE DOES.
Because ideas are predictive, they can be very valuable intellectual property. Creatives own their ideas as quickly as they can describe them.
PLAN VISUALLY.
START BY SEEING WHAT YOUR FIRST THOUGHTS LOOK LIKE.
Here's some first thoughts that that occurred to a diverse clientele so they could plan what to do next.
Inception
IDEAS FOR PROFIT.
THE SHREWD MANAGEMENT OF AVAILABLE RESOURCES BEGINS IN THE MIND.
Due to the naturally occurring ability of the imagination to come up with ideas it can simultaneously show us how to accomplish them. So, we quickly sketch ideas for people who have them and we come up with ideas for people who don't.
IDEAS ARE CURRENCY.
GET ANALYTICAL AND PRACTICAL AND IDENTIFY THEIR INHERENT VALUE.
When an evaluation of a new idea, new product, or project is being discussed, TVN proficiently produces a perspective that meets every one's point of view.
CONCEPTUALISE.
GET YOUR IDEAS ACROSS WITH UNFORGETABLE IMAGES SO EVERYONE WILL KNOW WHAT YOU MEAN.
Explain to every body what you have in mind with TVN's brilliant story boards or key frames and build the picture you have in mind.
INCENTIVISE
SECURE THE FUTURE SO YOU YOU'RE INSPIRED TO ACHIEVE IT.
The best time to influence the outcome of an idea is 'beforehand.' TVN is a proficient, creative process that provides preemptive knowledge of what not to do.
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